Tuesday, April 27, 2010

Our Audience, and a Persona.

Perf-Art's audience would consist of anyone open minded, and appreciative of art. Probably from a young adult age, and above.

An example of someone interested in Perf-Art is Georgia, twenty-four years old and studying drama at university. She works part time on weekends at a restaurant near her house, in the northern suburbs, and creates art installations and sculptures as a hobby.

1) What is she thinking?
Her thoughts are very 'now' orientated. She obviously has an idea of where she wants to be in ten years, perhaps set-designing and creating things to be part of sets, but she likes the idea of living in the present and not let life slip you by whilst working towards something in the future.

2) What is she saying?
She talks about what she did on the weekend; how work went, which friends she saw, how little sleep she got. She always talks about great movies, but how she hates it when famous actors and actresses are cast in it when it is clear that they are not suited to the role at all.

3) What is she doing?
She's often learning lines, or writing lines for something she's going to be performing in the future. Or she's socialising and catching up with people she doesn't see that often anymore. Or working. She works a fair amount, considering she's a full time university student.

4) What is she hearing?
Georgia hears about many up and coming performances, exhibitions, art projects. And she hears a lot of comments about the food at her place of work. Many of them complaints because the food order has been incorrect, or the food has taken too long. Often things without her control, but she hears it all.

5) What is the reward for this person?
Being someone who appreciates both art and performance, Georgia gets to experience the best of both. Not only that, she gets to see the outcome from several different artists, and compare the difference. Curious as to the mindframe of many artists while they create all the art she sees in exhibions, she actually gets to see video footage of these artworks being created.

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